9 years ago, we set out to create a unique concept in household cleaners unlike anything seen before.
We identified four core objectives that would become our guiding principles…
After years of research and development, all four objectives were attained and DAZZ was born
The first objective was to create highly effective cleaners. After all, if they didn’t clean well nothing else mattered. This is where our founder’s extensive background in the chemistry of cleaning came into play. He was able to develop highly effective formulas that simply got the job done. To support our claims of efficacy, each DAZZ product was submitted to the TURI Laboratory at the University of Mass for extensive testing. In the end, DAZZ outperformed the leading brands in each of our categories. If you’re a geek for data like we are, here’s a link to the actual test results.
Honestly, formulating highly effective cleaners is easy. For generations, scientists have identified (and developed) numerous chemicals that possess aggressive cleaning properties. Bleach, ammonia, solvents, strong acids, and alcohols have become commonplace in the cleaning arsenal. But as we’ve waged war on grime, the health of our families, pets, homes, and environment have become collateral damage. We knew that nature provides equally effective cleaning ingredients - the trick was to know which ones to use in the right combinations. DAZZ’s proprietary formulations are ingenious combinations of naturally derived, plant- and mineral-based ingredients. They are created to be safe for you, your pets, your home, and our earth.
To be frank, plastic recycling is not working. Due to varying resin content (that little triangle with a number you see on many packages) and the high cost of hand sorting, less than 8% of all plastics actually get recycled. This challenge is even greater for the cleaning industry. The spray bottles used by most brands go straight to the landfill due to their chemical residues, labels & wraps, and the trigger sprayers. And, with over 1 billion of these bottles being discarded every year in the US, we knew that solving this problem had to be a top priority. With recycling out of the equation, “Re-Use” became the only plausible solution. Our DAZZ tablets can be used in any empty spray bottle and are activated with nothing more than plain tap water. The plastic spray bottle use-and-discard cycle ends with DAZZ.
And finally, DAZZ needed to be a terrific value. Afterall, if people no longer needed to buy a new bottle and sprayer each time they run out of cleaning product, they should save money. At up to 75% less (per bottle) than some traditional cleaners, DAZZ rewards consumers with real savings, just for doing the right thing.