9 years ago, we set out to create a unique concept in household cleaners unlike anything seen before.
We identified four core objectives that would become our guiding principles…
After years of research and development, all four objectives were attained and DAZZ was born
The first objective was to create highly effective cleaners. After all, if they didn’t clean well nothing else mattered. This is where our founder’s extensive background in the chemistry of cleaning came into play. He was able to develop highly effective formulas that simply got the job done. To support our claims of efficacy, each DAZZ product was submitted to the TURI Laboratory at the University of Mass for extensive testing. In the end, DAZZ outperformed the leading brands in each of our categories. If you’re a geek for data like we are, here’s a link to the actual test results.
Honestly, formulating highly effective cleaners is easy. For generations, scientists have identified (and developed) numerous chemicals that possess aggressive cleaning properties. Bleach, ammonia, solvents, strong acids, and alcohols have become commonplace in the cleaning arsenal. But as we’ve waged war on grime, the health of our families, pets, homes, and environment have become collateral damage. We knew that nature provides equally effective cleaning ingredients - the trick was to know which ones to use in the right combinations. DAZZ’s proprietary formulations are ingenious combinations of naturally derived, plant- and mineral-based ingredients. They are created to be safe for you, your pets, your home, and our earth.
To be frank, plastic recycling is not working. Due to varying resin content (that little triangle with a number you see on many packages) and the high cost of hand sorting, less than 8% of all plastics actually get recycled. This challenge is even greater for the cleaning industry. The spray bottles used by most brands go straight to the landfill due to their chemical residues, labels & wraps, and the trigger sprayers. And, with over 1 billion of these bottles being discarded every year in the US, we knew that solving this problem had to be a top priority. With recycling out of the equation, “Re-Use” became the only plausible solution. Our DAZZ tablets can be used in any empty spray bottle and are activated with nothing more than plain tap water. The plastic spray bottle use-and-discard cycle ends with DAZZ.
And finally, DAZZ needed to be a terrific value. Afterall, if people no longer needed to buy a new bottle and sprayer each time they run out of cleaning product, they should save money. At up to 75% less (per bottle) than some traditional cleaners, DAZZ rewards consumers with real savings, just for doing the right thing.
Lagniappe… For those not from Louisiana, Lagniappe basically means any extra or unexpected benefit.
Although we didn’t set out to achieve these goals, take a look at these additional benefits of DAZZ:
- Clean manufacturing. With our small production facility in Colorado, in a room the size of most people’s bedrooms, we can match the output of a full-scale bottling facility. Most of the world’s ready-to-use spray cleaners are produced in facilities that span acres, consume high levels of energy and resources, and produce both air and water pollution. The manufacturing of DAZZ consumes very little energy and produces zero air and water pollution.
- Reduced Carbon Footprint. A pallet of spray cleaners weighs over a ton and takes up about 100 cubic feet of space. The fuel required for shipping these heavy bottles and the emissions generated in the process is significant. A comparable quantity of DAZZ weighs less than 15 lbs. and can be sent through the mail in a small box.
- Shop at home convenience. Guess what…spray bottles leak! Toss a bottle of your favorite ready-to-use spray cleaner in the mail and see what happens. DAZZ is small, light, and there’s nothing to leak, which means you can buy DAZZ online and have it safely and inexpensively shipped to your home.