Never in history has cleaning been such a critical conversation at all levels. Cleaning is no longer a chore, but a vital necessity. David Shahan has over 30 years of experience in all aspects of cleaning, from managing large apartment complexes, to innovating an Uber-like dry cleaning service that was on the drawing board to become a franchise model, to researching cleaning product development. Through it all he began noticing a trend that was doing more harm than good.